![]() Setapp uses AI to power the search engine behind its platform. A+ for snarky marketing.Īnother big part of discoverability is search. This year, the team has a “Get the taste of macOS Sonoma” post showcasing different macOS Sonoma features you can get using Setapp apps. Note: If there’s one how-to I love, it’s the yearly recap of what’s new for that year’s macOS release. How-tos and App Guides are pretty self-explanatory, and like Collections, they aren’t for everyone but are there for those who need them. For more Veteran users, I reckon they’ll find Collections a tad too basic. ![]() Collections aren’t for everyone, and in my eyes, they are tailored and made for someone who’s just new to the Mac and is just getting around the basics. Collections are “persoanzlied app kits bundled by the Setapp team”. Think of Collections like a group chat of apps based on different goals, from staying productive, keeping your Mac clean, or boosting your privacy. There’s also a “Recommend for You” section that, as you’d expect, surfaces apps it thinks would be relevant to you by looking at the apps you already use, matching them against the picks of other users, and factors in popularity and relevance.Ĭollections are next. The new arrivals section has quickly become my favorite, given the pace at which new apps are added to the platform (more on that later). The three most helpful sections are Recommend for you, New arrivals, and recently updated. It’s the homepage that dynamically updates to whatever’s the latest on the platform. Setapp takes a different approach, splitting its discoverability strategy into four sections: Collections, How-tos, App Guides, and My Explorer. Apple has a dedicated “Discover” section on the App Store, which never appealed to me as a place I’d find something new despite its name. I think we’ve nailed the fundamentals of it, and so has Setapp. Supercharge Your Mac and iPhone, Get Setapp Today Right here at Supercharged, the team has spent countless hours painstakingly creating a simple, modern design that invokes inspiration to explore our breadth of content. ![]() One tricky thing in user design is creating an experience that inspires people to take on self-responsibility to explore and discover. I’ve used Setapp for well over three years and can say that though the fundamentals are similar, Setapp is what I wish the Mac App Store is. If we tried hard enough, we could directly pit the two platforms against each other, but doing so would be a disservice to both. “Rather, we see Setapp as a unique platform that offers distinct benefits to both users and developers,” she continued. ![]() “At Setapp, we do not view ourselves as a direct competitor or a complimentary service to Apple’s App Store,” said Maria Polishchuk, Setapp’s business development manager, during an exclusive interview with Supercharged. Despite the similarities, the team at Setapp doesn’t view the two platforms as competition or complementary. In more practical terms, both Setapp and the App Store allow users to download and browse apps and offers developers a platform to distribute their apps to users. On the other hand, Apple views the premium you pay for its products as the equivalent of a monthly subscription to the App Store. Setapp focuses heavily on offering a wide range of apps (many of which you’ll find for relatively steep prices on the App Store itself) for a single monthly fee. Setapp and the Mac App Store are as similar as they are different on paper. From the offset, it sounds like a business model destined to fail: charge one fee for hundreds of apps that typically cost $15.99 each. In plain terms, Setapp offers a growing catalog of high-quality, powerful, and feature-rich apps for a single monthly price. Meet Setapp, which I personally view as an alternative to the Mac App Store (though the official narrative disagrees). There is no perfect solution, but there is at least a solution. The selection of apps on the App Store is another factor, with most apps being too expensive and tailored somewhat to a niche hardcore Mac audience rather than casual day-to-day users. The Mac App Store is not as vibrant as Apple and users would like, and most users still get their core workflow apps from the web rather than the Mac’s dedicated app platform. The issue is more than just a one-dimensional problem. App Discoverability Apps Themselves New Apps and Developers Your Personal App Store Siri Favorite Apps and App Quality Setapp’s Value for Money and Prices Conclusion
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